When girls believe in themselves and inspire others to do the same, the world shines brighter.
Rowan — the leading ear-piercing brand, where nurses perform all piercings and create safe and celebratory experiences — knows a thing or two about the importance of authenticity, self-expression, and, of course, all that shimmers.
This fall, Rowan is joining forces with Girls on the Run to help participants everywhere unlock their strength, activate their Star Power, and cross the 5K finish line with joy. As a result of this new, integral partnership, more girls can develop the confidence to speak up and be themselves, wherever they are!
Experience Rowan’s radiance, cheers, and support at these 5K Celebrations this fall:
Rowan understands that special milestones deserve sparkling celebrations. They prioritize making memorable moments (such as getting a first ear piercing) fun, parent-approved, and an experience that makes girls glow from the inside out. Similarly, our evidence-based curriculum equips girls with the confidence and skills they need to ignite their unique spark, take on new challenges, and boldly write their next chapters. Through transformative lessons, girls achieve goals (like making a new friend, sharing an idea, or completing a 5K) that brighten their lives and create core memories.
Rowan makes the ear piercing joyful, safe, and an experience that unlocks joy and creates lasting memories.
Rowan’s investment this 5K season and beyond will help expand our reach, ensuring that girls from coast to coast gain the self-assurance to boldly express themselves and thrive, now and in the future.
Learn more about this sparkling new partnership and the awesome ways Rowan will be supporting 5Ks across the U.S. in our Q&A with Founder and CEO Louisa Schneider!
Louisa Schneider, Founder and CEO of Rowan
Rowan and Girls on the Run share many values centered on empowerment, confidence, and self-expression. How does this new partnership connect with Rowan’s mission?
Louisa Schneider: Rowan and Girls on the Run share deeply rooted values of empowerment, confidence, and self-expression. This partnership is a natural extension of Rowan’s mission to celebrate every milestone with meaning and joy. At Rowan, we believe every achievement —– whether it’s crossing the finish line of a 5K or getting your first ear piercing — deserves to be honored. Our collaboration with Girls on the Run amplifies this belief, supporting girls as they chase their goals and discover their strength. Together, we’re helping them feel confident, seen, and celebrated — fostering self-expression, resilience, and pride in every accomplishment.
Both of our organizations celebrate meaningful milestones, such as completing a 5K or getting your first ear piercing. What other shared values made this collaboration feel like such a natural fit?
Louisa Schneider: There’s nothing more meaningful than helping her celebrate who she is — and how far she’s come — surrounded by the people who love and support her. This partnership is about more than milestones; it’s about empowering girls to feel strong, seen, and celebrated every step of the way. Both Rowan and Girls on the Run share a deep commitment to fostering confidence, individuality, and community. Our shared mission to create joyful, meaningful moments for girls and their caregivers makes this partnership a powerful, natural fit — one rooted in celebration, connection, and self-belief.
A proud parent embraces their daughter at the finish line, celebrating her accomplishment and the confidence she gained through Girls on the Run.
Why is it important to Rowan to support girl-centered youth programs that focus on building confidence, healthy habits, and community?
Louisa Schneider: We know that confidence and community can be transformative. By supporting programs that nurture self-esteem, promote healthy habits, and encourage a sense of belonging, Rowan helps girls grow into empowered individuals who can positively impact the world around them. Investing in these programs is a way to strengthen not just the girls themselves, but the communities they are part of.
Pure joy and unstoppable energy! Girls on the Run participants cheer each other on, celebrating confidence, teamwork, and the power of community.
This fall, Rowan is joining Girls on the Run 5K Celebrations across the country. Can you tell us more about that and what you hope participants will experience from Rowan’s involvement?
Rowan’s bright and beautiful booth 5K attendees can expect to see at various 5K events this fall!
Louisa Schneider: We’re showing up in full support to cheer on participants and celebrate their incredible achievements. With plenty of enthusiasm, encouragement, and special goodies to share, we’ll be there to spread positivity and celebrate every milestone. Our team will also be on hand to share more about Rowan and our mission to create safe, joyful, and empowering experiences. Our goal is for each participant to feel confident and celebrated — experiencing the same joy and encouragement that Rowan brings to every milestone.
Looking ahead, what excites you most about the shared impact we can make together?
Louisa Schneider: We’re excited to expand our presence in communities across the country and deepen our impact. Together, Rowan and Girls on the Run will empower more girls to reach their full potential, celebrate their hard work, and build lasting confidence — creating a ripple effect that extends far beyond 5K day.
To learn more, please check out the press release announcing our powerful partnership!
