Brand Identity Standards
This guide outlines branding standards that are a direct reflection of Girls on the Run and the experiences a person has with the organization. Topics covered include fonts, colors, logo restrictions and more.
Logos
Girls on the Run logos are used for optimizing brand presence, reach, and recognition. The Logo Guideline Agreement (below) must be submitted any time an outside party would like to use any of the Girls on the Run logos online or in print.
Girls on the Run Primary Logo
This is the primary logo for the Girls on the Run organization and the Girls on the Run program (serving 3rd–5th grade participants).
Download includes: Color, black, grayscale and white colorways (EPS and PNG file formats).
Heart & Sole Logos
This logo is to be used on all communications for Heart & Sole. The Heart & Sole logo is available in vertical and horizontal versions, so please use the version that works best for your specific purpose.
Download includes: Color, black, and white colorways (EPS and PNG file formats).
Camp GOTR Logo
This logo is to be used on all communications for Camp GOTR.
Download includes: Color, black, and white colorways (EPS and PNG file formats).
Girls on the Run Secondary Logos
The secondary visual element of the Girls on the Run brand identity is Adelaide which may be used without the logotype when sufficient brand references to Girls on the Run are located on/in the medium being used.
Download includes: Color, black, and white colorways and single-color (EPS and PNG file formats).
Logo Guideline Agreement
The Logo Guideline Agreement must be submitted any time an outside party would like to use any of the Girls on the Run logos online or in print. Please email the completed form to the Girls on the Run Marketing Team via the link below.
Color Guide
Color is a critical element in creating a memorable and lasting brand identity. Using the Girls on the Run color palette will lend to consistency in all communications.
Brand Partnership Guide
The follow guide with assist partners in their joint marketing efforts with the organization.
Photography + Video Libraries
Photos included in the libraries below may be incorporated into marketing and promotional materials.
Typography
Typography is an essential component of the Girls on the Run brand and sub-brand identities. A disciplined use of typographic standards will add consistency to all forms of communications.
Canva Brand Template
Canva is an online graphic design platform. This Canva template includes program logos, color palettes and typography.